Why Tourism should Invest in Tech
Tourism and tech are perfectly suited to function hand-in-hand. Travellers these days expect a highly personalised, professional and exciting travel experience.
Tour operators and tech developers have started looking at different ways to use tech to improve these travel experiences. The travel and tourism industry has already been greatly disrupted by companies such as Uber and Airbnb, which have shifted the way in which we think about the full travel experience. No longer do travellers have to struggle with finding hotels to stay in or worry about renting a car to travel around when they reach their destination. These companies took advantage of what they thought to be a gap in the market. Travel and tourism companies should keep up-to-date with emerging technology trends.
What are the Innovations in Tourism Tech?
The Internet and mobile technology has already changed the way in which people plan and experience their trips. Online booking systems and travel planning systems have totally changed the way travellers plan their holidays. Travel companies need to understand individual traveller preferences and then customising travel packages accordingly. For example, web or app travel aggregators can help group thematic offers from different travel providers so that customers can customise every part of their trip all on one platform. Meanwhile, in-flight experiences have also been improved by advanced entertainment systems and food service technology.
When travelling, people want to always be connected, either to get destination ideas, options for places to visit or eat, find directions to points of interest, or share their experience with friends via social media. Hotels are expected to aleast have a Wi-Fi connection and much more. In-room technologies improve guest access to amenities and improve employee productivity as part of creating an overall seamless experience. Guests can control in-room devices, such as televisions, curtains, lights, and even thermostats all via voice control.
The increase of online and mobile payment systems has also made travelling much safer for travelers who no longer have to carry cash or cards on hand and thus companies provide a secure and hassle-free payment process.
It is important, however, to remember that at its core travel and tourism still depends on meaningful human interactions and traditional customer service. Technology should not serve to replace these elements, but rather supplement these human interactions with technological innovations. Improving customer experience must always be the foundation of travel and tourism companies’ investment in technology.
It is clear that there have already been many technological innovations in the Tourism and Travel industry and companies who don’t invest in technology will be left in the past.