The Popularity of Boutique Hotels

In today’s highly globalised world, more people can, and do, travel the world and are therefore looking for different trip experiences. They are searching for unforgettable and long-lasting memories in their trips. Gone are the days in which travelers were happy staying in generic motels which all look the same. If your business wants to stand out you have to provide a truly unique experience. Which has led to the rise of the boutique hotel trend.

More and more unique boutique accommodation experiences have started to appear throughout the world. From staying in a luxurious hotel made completely out of ice at Quebec’s Hotel de Glace to spending the night in a bed located within a bookshelf at The Book and Bed hotel in Tokyo. Or you can even stay at the Dog Bark Inn in Idaho, USA, which takes the form of a giant beagle, known as Sweet Willy. There is an unlimited number of unique hotels popping up throughout the world.

Boutique Hotels were conceptualised first in the US, where Ian Schrager pioneered the concept in the 1980s with his Morgans property. This Boutique hotel trend was spurred on by traveler’s search for authenticity when on their travels. An essential element of being “boutique” is the promise of a personalised, attentive hotel stay for guests. The success of boutique hotels has been largely attributed their attention to small details that makes travelers feel special. With the rise of boutique hotels, visitors can be more selective about the choice of accommodation, such as for example, hotels which are pet-friendly, etc.

What makes Boutique Hotels so Appealing?

Firstly, they want to have a personalised and memorable experience. Hotels have to offer more than just a room, because travelers are looking for more than just a comfortable place to stay; they are looking for experiences. Boutique hotels often are quite small, with a maximum of 100 rooms. Due to this small size, boutique hotel staff are more able to handle the needs of their guests and provide attentive service. Secondly, travelers want to get a taste of the city or town in which they are staying. Boutique hotels are often conceptualised around a certain theme, often which reflects the culture of where it is located.

Boutique hotels have set a new standard for hotels, especially those embracing technology to enhance their guest’s experiences. Others use the latest tech tools, such as virtual assistants like Alexa, to facilitate guest experiences inside and outside the hotel, or open pop-up shops and co-working spaces. With the wide reach of social media, these days guests all expect boutique hotels to have amazing décor and provide a unique experience worthy of an Instagram post.

The one certainty now is that boutique hotel experiences are different from what travelers are used to and they are here to stay.