For many people the holiday season is a time to relax, to spend time with loved ones, and to spoil oneself. However, for people working in the hospitality industry the holiday time is far from relaxing. Especially with the large amounts of foot traffic and increase business around this time. The stakes are high and there is a lot of money just waiting to be made. That’s why you should do everything you can to make sure that you’re not missing out on opportunities to increase business and keep customers happy.
Here are 5 tips to help your restaurant better prepare for all aspects of the holiday season:
Appeal to emotions
The holiday season evokes a lot of happy emotions for many people. Your business should try and promote that festive feeling in any way that suits your business. Whether that means putting up decorations, changing the menu or offering holiday promotions to your customers. You need to figure out what your restaurant’s unique selling point can be during the holidays.
Make Use of Holiday Sales Signage
A good way to promote your business during the holiday season is to make use of digitals signage. Keep your imagery clean and bright, and use language that is straight to the point and personal. Gone are the days of paper poster against the walls. These days most restaurants have embraced digital. PageMan is a Cloud-based Digital Signage system which is quick and easy-to-use. PageMan DSS allows business owners to display their marketing message quickly and easily across one or multiple screens from a remote location.
Don’t forget about Social Media
We know that this time of year is very busy and it is easy for your social media presence to decrease if you neglect to pay attention to it. Social media channels are a great way to promote your restaurant’s brand and during the festive season, you can use each of your social media channels to offer unique specials to draw customers to you and perhaps encourage them to spend more than what they normally would.
Don’t neglect your Staff
Remember that your staff are the first interaction that customers have with your business so it is important that they are not only well trained but also that they are satisfied and happy. Remind them that they’re responsible for keeping the restaurant and all guests in a positive place, and show your staff appreciation for their extra work and diligence. Adjust hours and shifts as necessary in order to alleviate any unnecessary stress for your team members. Even a simple “thank you” can go a long way.
Make sure that your restaurant is ready
With the influx of a lot of customers coming in the holiday season you have to make sure that every aspect of your business is running smoothly. This means that ensuring your restaurants looks appealing and that all your equipment is working correctly. You should also ensure that you make use of the best tools within your restaurant in order to provide the best service. One tool that is essential is a quality point of sale system. TallOrder is a fully-integrated Cloud-based Point of Sale Solution that is easy-to-use and which has a number of exciting features that can help you ease of that that holiday stress.
Overall, the holiday season brings an exciting and potentially lucrative time for your business. As long as you plan, embrace the season, appreciate your staff and make use of the very best technologies and tools available.