Hospitality is an ever-evolving, yet highly competitive space that food lovers and entrepreneurs love to play in. As quickly as one restaurant goes up, it is as likely to fold in trying times. For this reason, restaurants must think of ways in which they can attract customers and entice customers to return.
If your restaurant provides patrons with an exciting, delicious menu, you must think up creative ways to attract customers to sample it. This is where Digital Menu Boards come into play. No longer exclusive to take away joints, Digital Menu Boards can be situated throughout your restaurant. Thereby catching the eye of hungry humans looking for their next bite to eat.
Here are 4 ways in which you can make the most of Digital Menu Boards:
- They Can Help to Upsell: We are an indecisive bunch when it comes to what we want to eat. They give you the opportunity to suggest food pairings, upsizing, and additional options. Upselling is great for the customer as they get more than they bargained for and great for the owner, as upselling will increase revenue. It’s a win-win situation, really.
- Use your Digital Menu Board Space Wisely: It is easy to place your entire menu on the board thinking that this will give your customers more variety. However, a cluttered menu board may be too overwhelming, which could cause decision abandonment. Use the space wisely by showing specials, new menu items, and best-sellers, instead of every single menu item available.
- Menu Boards Can Display Additional Information: Using your Digital Menu Boards for more than simply showing your menu items will leave your customers not only satisfied but informed too. Content suggestions for your Boards include nutritional information, ingredients, and restaurant history. You can also use it for advertising other companies, therefore paying off your software and hardware in no time.
- Use your Digital Menu Boards Creatively: Digital Menu Boards are no longer just about a picture of the food on offer and the price. These menu boards are dynamic and attractive to the eye, and this is a space where you can get creative.
PageMan Digital Signage Software allows you to not only upload imagery but videos too, allowing you to tell a brand story, therefore entertaining your customers while they wait for their food and allow their decision-making time to be well-spent.